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Search engine optimization (SEO) is the process of improving the visibility and relevance of a website or a web page in the organic results of a search engine. SEO is not only about ranking higher on search engines, but also about providing useful and engaging content to your target audience.
On-Page Optimization
On-page SEO refers to the optimization of web pages to improve their relevance, quality and user experience for search engines and users.
Off-page optimization
Off-page SEO refers to the optimization of external factors that influence the authority, popularity and trustworthiness of a website.
Search engine optimization (SEO) is a vital skill for anyone who wants to create and promote online content. SEO is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as “natural” or “organic” results) rather than direct traffic or paid traffic.
Why is SEO important?
SEO is important because it helps your website rank higher in search engine results, which means more people will find your content when they search for topics related to your niche. Higher rankings also increase your credibility and authority, as well as your user experience and engagement.
SEO can also help you achieve your business goals, such as increasing sales, leads, conversions, or brand awareness. SEO can also help you reach new audiences, expand your market, and grow your online presence.
To understand the value of SEO, let’s break our definition into three parts:
• Organic search results: the unpaid listings on a search engine results page (SERP) that the search engine has determined are most relevant to the user’s query. Ads (in this context, PPC or pay-per-click ads) make up a significant portion of many SERPs. Organic search results are distinct from these ads in that they are positioned based on the search engine’s organic ranking algorithms rather than advertiser bids. You can’t pay for your page to rank higher in organic search results.
• Quality of organic traffic: how relevant the user and their search query are to the content that exists on your website. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, those visitors are likely to leave your site without completing any conversions. High-quality traffic includes only visitors who are genuinely interested in the products, information, or other resources your site offers. High-quality SEO capitalizes on the search engine’s effort to match a user’s search intent to the web pages listed in the SERP.
• Quantity of organic traffic: the number of users who reach your site via organic search results. Users are far more likely to click on search results that appear near the top of the SERP, which is why it’s important to use your SEO strategy to rank relevant pages as highly as you can. The more high-quality visitors you attract to your site, the more likely you are to see an increase in valuable conversions.