The way Google loves a website, it can hurt the website too by effecting the search engine ranking. In common terms, search engine optimization (SEO) is simple mechanism by which search engines rank the website based on content, design and authenticity.
SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on the page to the way other sites link on the web. Sometimes SEO is simply a matter of making sure the site is structured in a way that search engines understand. For a successful ranking, keywords play a very important role. To properly adapt keyword and SEO strategy moving forward, it’s important to understand what factors lead to this decision, and why implementing these changes will help strengthen website and make the content more relevant and engaging to visitors/ customers.
To make web pages appear in high positions in the search results, SEO tries to shape a website according to Google’s algorithm. Thus, SEO is a technique which helps search engines like Google, Bing and Yahoo find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. The factors in Google’s algorithm can be divided into two categories, which determine the ranking of the website together:
On-page SEO factors are all the things that can influence the website. All kinds of technical aspects of website are important for the chances of the site to rank in the search engines. WordPress is a rather SEO-friendly platform. The structure of the website, site speed and the content are other important on-page SEO factors.
Off-page SEO factors are little difficult to influence, unlike On-page SEO. The most important off-page factor are the links of the site. The more relevant sites link to the website, the higher the ranking in Google will be. Another off-page factor is the competition or the niche of the specific website. In some niches, it is much harder to rank, than in other niches. The competitiveness of the market therefore has influence on the chances to rank.
Creating a website that offers a good user experience and achieves high rankings involves more than just technical skills, content writing, links, or search engine submission alone. It requires an integrated effort. It is difficult to accomplish without proven SEO methodology and strong tools.
The top 3 rankings in search engine results cannot be achieved without significant effort. Even for the best websites, maintaining a top organic SEO ranking requires continual keyword monitoring and content reworking.
Our comprehensive SEO strategy ensures increase in ranking in different search engines.