Search engine marketing or SEM, is one of the most effective ways to grow business in an increasingly competitive marketplace. In common terms, search marketing is the process to gain website traffic by both paid and unpaid process. With millions of businesses out there all competing for the same customers, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote products and grow business.
Apart from Search Engine Optimization (SEO), Search Engine Marketing (SEM) is a paid form of marketing. SEM uses paid advertising efforts which appear in Search Engine Result Page (SERPs) like Google, Yahoo and Bing. It is essentially a bidding advertisement process where advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
The advertisements are generally termed as, pay-per-click ads (PPC) which comes in different formats. Some are, text-based ads or more visual, product-based advertisements that allow users to see needed information at a glance. These kinds of ads are best and easiest form to generate web traffic and revenue.
The major difference between SEO and SEM is that, SEM offers advertisers the opportunity to put their ads in front of potential customers who are ready to buy at the precise moment to make the purchase. No other advertising medium is such effective, quick and easy to convert a potential customer to a buyer. Whereas SEO is all about ranking and enlisting the best websites that a customer is seeking.
Search Engine Marketing if utilized in an appropriate manner can be more effective than Social Media, SEO and other online methods of marketing. To make an effective SEM, these are the general steps involved in search engine marketing
Search engine marketing is a huge subject all together, the formats of ads ad their utility completely depends on the advertisers need of customers. One of the most common misconceptions about SEM is that the largest advertising budget wins, but eventually it is far from a requirement for success. All ads go through a process known as the ad auction before appearing alongside search results.