In terms of technology, the word ‘Domain’ is defined as-a group of computers and devices on a network that are administered as a unit with common rules and procedures. Within the Internet, domains are defined by the IP address. All devices sharing a common part of the IP address are said to be in the same domain. In much simpler description, domain names are organized right to left, with general descriptors to the right, and specific descriptors to the left. It is like family surnames to the right, specific person names to the left. These descriptors are called ‘domains’.
A domain name is like selecting a brand or company name. A domain is not a url. Where url stands as the address or link of the company, domain servers as the registered name of the company addressed in the link or url. A domain name is the identity on the web. So, a company must make sure to choose a domain name that not only fits to the business, but is also easy to find and promote. Therefore, there must be certain steps to followed while selecting a domain name.
Choosing a domain name requires creativity, planning, and following the steps. Once it is created the online brand name is ready.