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Website evaluation is the process in which a website is evaluated for measuring how well does it perform. Many different approaches can be used for site evaluations. It is very difficult for any user to know which website is factual and accurate. Hence, website evaluation is necessary, to bring out the best for readers. Website evaluation is done on various basis, design, content, performance and development. For example, a website might be evaluated to determine if it is an effective business tool.
Evaluating website includes examining the website for clarity of information, readability, usefulness, and value of information. A search engine optimization (SEO) evaluation is also performed for find out if a site will perform well in search engines. If the site is poorly designed or is not optimized for search engines, then the site is checked and improved accordingly.
Website Evaluation includes many parameters of a website, Like, the followings:
- Design: The design of the website plays a vital role for making the website look appealing. An aesthetic design of a website makes a website more promising, corporate and related to audience. The combination of colours, the font colours and style, the images used everything must synchronize well with the layout and business type.
- Content: Content is the king, a plagiarism free content makes the website loyal and easy for SEO in ranking. Apart from technical accuracy of the content, a balanced amount of content used in the website is also essential for the website to stand out.
- Navigation: A website must be responsive to every device. A website which can be easily navigated in different devices attracts more visitors than regular websites. Also, the less number of clicks, the more satisfied customers.
- Accessibility: A user friendly website gains more trust image than a website which not responding to user accessibility. A website is a piece of solution for a customer’s mind, therefore it must fulfil customers need. .
- Technical Corrections: A check on links, backlinks and clicks is very necessary for a successful website. The scripts must be free from errors. Check on java, Flash or any video script is highly necessary. A technically successful website is a secure website.
- Security: A secured website gains more trust of customers. Passwords and private details of customers must be protected and must be refrained from online data storage.
There is no doubt, every organization seeks for developing a website before commencing in the market, but only few rank as in the SEO ranking. The reason is, before developing a website the need of business and customers understanding must be evaluated and researched properly, so that while a website is evaluated it passes through and retains from any further evaluation.